WASHINGTON – April 12, 2013 – Potential homebuyers should be out in full force the weekend of April 20-21, 2013, as the National Association of Realtors® (NAR) promotes its annual Open House Weekend. Realtors who choose to participate can benefit from the advertising and join in on Saturday and Sunday next week.
NAR promotions
• RET Radio is promoting the event this weekend on their “Perfect Open House” show. Several association presidents will be interviewed about NAR’s Open House Weekend. The show can also be heard on the station’s website.
• Realtor.com has several Open House Weekend promotions, including an Open house productivity package to help market and promote open houses. In addition, Realtor.com offers tips for buyers planning to tour open houses. Realtor.com’s social media coverage has already started and will run through the event.
• NAR President Gary Thomas will record a video message about Open House Weekend next week that will be posted on Realtor.org.
• NAR will distribute a national press release on Friday, April 19.
• Twitter followers: The NOH hashtag is #NOHW13. NAR has already started promoting the event on social media channels.
Who attends open houses
NAR also released a synopsis of open house information taken from its latest Profile of Home Buyers and Sellers:
• Repeat buyers use open houses more frequently than first-time buyers, and they’re more likely to find their home from an open house.
• Mid-income buyers – those with income between $55,000 and $75,000 – are more likely to find a home through an open house compared to other incomes. However, as income increases, the use of open houses actually increases as well: Higher income buyers are walking into open houses, but not finding their home through them.
• Older buyers, 65 years and older, are more likely to find their home through an open house than other age groups. As age increases, the likelihood of using open houses as a search tool increases – 45 percent of buyers aged 45 to 64 used open houses, compared to only 28 percent of buyers aged 18 to 24.
• Buyers in the South are more likely to find a home through an open house compared to other regions.
• Buyers of new homes use open houses much more frequently then buyers of previously owned homes.
• Married couples and unmarried couples are more likely to walk through open houses then single buyers.
• Buyers who’s primary language in the home is not English are more likely to use open houses – 44 percent of buyers who’s primary language is English use open houses, compared to 59 percent who use a language other than English in the home. Similarly, buyers not born in the U.S. are more likely to use open houses as a search tool – 43 percent of those who were born in the U.S. use open houses compared to 57 percent of those who were not born in the U.S.
© 2013 Florida Realtors®
NAR promotions
• RET Radio is promoting the event this weekend on their “Perfect Open House” show. Several association presidents will be interviewed about NAR’s Open House Weekend. The show can also be heard on the station’s website.
• Realtor.com has several Open House Weekend promotions, including an Open house productivity package to help market and promote open houses. In addition, Realtor.com offers tips for buyers planning to tour open houses. Realtor.com’s social media coverage has already started and will run through the event.
• NAR President Gary Thomas will record a video message about Open House Weekend next week that will be posted on Realtor.org.
• NAR will distribute a national press release on Friday, April 19.
• Twitter followers: The NOH hashtag is #NOHW13. NAR has already started promoting the event on social media channels.
Who attends open houses
NAR also released a synopsis of open house information taken from its latest Profile of Home Buyers and Sellers:
• Repeat buyers use open houses more frequently than first-time buyers, and they’re more likely to find their home from an open house.
• Mid-income buyers – those with income between $55,000 and $75,000 – are more likely to find a home through an open house compared to other incomes. However, as income increases, the use of open houses actually increases as well: Higher income buyers are walking into open houses, but not finding their home through them.
• Older buyers, 65 years and older, are more likely to find their home through an open house than other age groups. As age increases, the likelihood of using open houses as a search tool increases – 45 percent of buyers aged 45 to 64 used open houses, compared to only 28 percent of buyers aged 18 to 24.
• Buyers in the South are more likely to find a home through an open house compared to other regions.
• Buyers of new homes use open houses much more frequently then buyers of previously owned homes.
• Married couples and unmarried couples are more likely to walk through open houses then single buyers.
• Buyers who’s primary language in the home is not English are more likely to use open houses – 44 percent of buyers who’s primary language is English use open houses, compared to 59 percent who use a language other than English in the home. Similarly, buyers not born in the U.S. are more likely to use open houses as a search tool – 43 percent of those who were born in the U.S. use open houses compared to 57 percent of those who were not born in the U.S.
© 2013 Florida Realtors®
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