MIAMI – April 30, 2013 – Foreign buyers are flocking to the U.S. to snag luxury second-homes, and developers increasingly cater to the global buyer by tweaking the design of their properties.
“New buildings and residences now have kitchens outfitted with wok burners to attract Asian buyers,” according to a Wall Street Journal report. “Others have European-style bathtubs and bidets for Western tastes. South American-inspired residences include sprawling balconies that can accommodate large extended families for dining and playing games.”
In 2012, international buyers purchased $82.5 billion in residential real estate in the U.S. – an increase from $53.4 billion in 2010, according to National Association of Realtors® (NAR) data. What’s more, international buyers spend about double the amount a typical American homebuyer spends.
“I can look at an apartment or house and almost figure out the nationality of the buyers who are there,” says Mark Zilbert, president and CEO of Miami-based Zilbert International Realty. “Whether it’s deliberate or not, [developers] are putting in a lot of features that appeal to that taste and color palette.” In Miami alone, about 60 percent of home buyers were from overseas last year, according to the Miami Association of Realtors.
Developers of twin 49-story towers are showing international models of their Miami apartments, hoping to lift sales. Before employing this strategy, 653 of the 849 apartments were unsold. However, developers realized that the majority of buyers were coming from Argentina, Venezuela and Brazil, so they decided to cater more to their tastes. The developer commissioned models that showcase designers from Venezuela, Brazil, Spain and Colombia, as well as the U.S.
“It's really about the nuance,” says Philip J. Spiegelman, who handles marketing for the developer. “Colombians may like very modern-contemporary, while the Brazilians may like something more conservatively contemporary.”
Source: “Romancing the Overseas Buyer,” The Wall Street Journal (April 18, 2013)
© Copyright 2013 INFORMATION, INC. Bethesda, MD (301) 215-4688
“New buildings and residences now have kitchens outfitted with wok burners to attract Asian buyers,” according to a Wall Street Journal report. “Others have European-style bathtubs and bidets for Western tastes. South American-inspired residences include sprawling balconies that can accommodate large extended families for dining and playing games.”
In 2012, international buyers purchased $82.5 billion in residential real estate in the U.S. – an increase from $53.4 billion in 2010, according to National Association of Realtors® (NAR) data. What’s more, international buyers spend about double the amount a typical American homebuyer spends.
“I can look at an apartment or house and almost figure out the nationality of the buyers who are there,” says Mark Zilbert, president and CEO of Miami-based Zilbert International Realty. “Whether it’s deliberate or not, [developers] are putting in a lot of features that appeal to that taste and color palette.” In Miami alone, about 60 percent of home buyers were from overseas last year, according to the Miami Association of Realtors.
Developers of twin 49-story towers are showing international models of their Miami apartments, hoping to lift sales. Before employing this strategy, 653 of the 849 apartments were unsold. However, developers realized that the majority of buyers were coming from Argentina, Venezuela and Brazil, so they decided to cater more to their tastes. The developer commissioned models that showcase designers from Venezuela, Brazil, Spain and Colombia, as well as the U.S.
“It's really about the nuance,” says Philip J. Spiegelman, who handles marketing for the developer. “Colombians may like very modern-contemporary, while the Brazilians may like something more conservatively contemporary.”
Source: “Romancing the Overseas Buyer,” The Wall Street Journal (April 18, 2013)
© Copyright 2013 INFORMATION, INC. Bethesda, MD (301) 215-4688
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